03 Nov
2015

ZTE Set to Make New YotaPhone3

REX_Yota_ZTE

Moscow, Russia:

Russia’s Yota Devices plans to mass produce its next-generation model under a strategic partnership with Chinese telecommunications company ZTE and Hong Kong-based investment company REX Global Entertainment Holdings.

The Russian smartphone maker launched its YotaPhone 2, rear e-ink screen model in the Chinese market in May. Consumers favor the handset because it eliminates the glare from backlit screens, making for more comfortable reading in a way that is less tiring on the eyes.

In terms of battery support, the YotaPhone 2 can last up to three days on a single charge if only the e-ink screen is used. Industry experts have noticed that the product has done particularly well in the international market, with reported sales to over twenty countries throughout the world. However, China remains the largest foreign consumer base, forecasting nearly half of all future international sales.

Technophobes are strongly anticipating the next iteration of devices from Yota which will unsurprisingly be called the YotaPhone 3, and will feature a larger 5.5-inch screen and a longer battery life, according to the CEO. This new device will be manufactured by ZTE Corporation in conjunction with the new joint partnership signed earlier this year.

Analysts are skeptical of the progress that Yota will have as it faces strong competition from domestic handset makers such as Huawei, Meizu, Xiaomi, Amoi, and even their current partner handset leader ZTE.